This is one of the best part of my job : working upstream with retail, buying and studio teams on the way we are going to enhance a collection instore. This editorial part is very constructive : I have worked on seasonal guidelines, general rules, but also some specific recommendations per stores or areas. Sharing with the sales force the best way to improve business is captivating.

 

Here after some of the tools created for the stores. The pictures are not exhaustive also for brand privacy reasons. To me, editorial tools is just a part of the job : training store management teams locally is also one of my favourite. I love sharing with them, getting feedbacks from the floor, always beeing able to adapt regarding expectations and to help depending on needs.